Packaging and branding are both essential to marketing your product or service. Your company brand sends a message about your company and its values. It shows who you are and which consumers may want your product. Packaging is an extension of your brand and should carry the same message.
Despite these facts there is a general belief that there is still just too much over packaging. There are many arguments for and against packaging, for example, it has been said that a special trip by car to deliver packaging for recycling has more impact on the environment by way of petrol or diesel fuel used and this greatly outweighs anything saved by recycling.
Over-packaging is a wasteful habit One of the most effective ways to reduce waste pilling up in landfills is to limit the amount packaging that suffocates our food. National Editorial.
Packaging Definition: The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean.Packaging and brand are “partners” of every product. Packages of products are like clothes that can flatter one’s figure or make one look fat. People wear clothes that fit them, or make them.
Consumers respond to packaging based on previous information, learned reactions and individual preferences (Aaker 2010). So, packaging elements, shapes, colors, sizes and labels might influence consumers to respond positively. THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR.
Eco Packaging 5 of 5 In our convenience-obsessed culture, no matter how many articles about slow food are passed along online or liked on Facebook, fast and easy vittles are still king.
Over the years, debate has been raging on whether to ban the use of plastic bags. People opposed to the ban argue that the perfect remedy would be to educate people on proper plastic bags disposal. Plastic bag are compared to the other household accessories such as needles in that parents teach children on the usage and should therefore user education is imperative as well (Vera, 2010).
In light of the evolving situation regarding COVID-19, particularly with the Province of Ontario’s decision to cancel all publicly funded schools until April 6, 2020, and the advice to cancel of public events, the Galt Horticultural Society is cancelling all events effective immediately until April 6, 2020.